Marketing Strategies and Secrets
for Today’s Florist
The Floral Industry has been in decline for the past 10 years and florists have seen
their profits and sales go to other people. Join the new “floral revolution” and
attend one of our boot camps or speaking engagements Rick is a 27 year “floral veteran”
and sees the industry very differently than the current teachings of some. Rick
has used the same marketing principles that big box are beating us with. No other
industry is your vendor s also your competitor. Rick believes that with education
of the florist and the customer, we can take back our industry from those who are
just “order-
Be Blessed,
Rick
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